Easily Accessible, Visually Stimulating
12 August 2012
The Kuala Lumpur Convention Centre (the Centre) has launched its new website, www.klccconventioncentre.com where “forward thinking and pushing boundaries were the main drivers for the new look,” explained Ms Angeline Lue, Director of Sales & Marketing, Kuala Lumpur Convention Centre.
Based on a comprehensive brief from the Centre’s Sales & Marketing Division, the appointed design and web agencies made full use of the advancements in design technology in ensuring an updated and content rich site that is also visually stimulating.
Ms Lue said the site had to operate as a sales as well as information tool and to serve a global clientele and hence, “new features such as our corporate video, YouTube videos and a testimonial bank have been embedded.”
According to Ms Florence Wan Wai Ching, Partnership Alchemist, XiMnet Malaysia Sdn Bhd, who was in charge of the revamped site’s overall design, layout and usability, to meet the Centre’s exacting requirements, “we added features that, even in the last couple of years, would not have been possible. They include cross-browser and cross-platform compatibility, the use of large images without compromising on the download time and being able to toggle between content and visuals.
“In addition, it is now HTML-based so there is no need for additional plug-in, making the site easily accessible from anywhere.”
Elaborating on the visual presentation, En Kamil Yunus, Managing Director, Freeform Design Shd Bhd, who is responsible for the Centre’s design and brand management, said the content was arranged into distinct visual spaces with flexible options for future updates and with an emphasis on the Center’s unique value-added propositions. “And as the website is an important and integral brand touchpoint, the images are used to highlight the relevant content and to align the overall design to the Centre’s brand identity.”
“As we push further into the social media space, we are confident the new site will enhance the user experience at the same time, reaffirm the Centre’s world-class reputation and position as Malaysia’s premier convention facility,” added Ms Lue.
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