City of Gdansk Awards ICCA Research, Sales & Marketing Programme 2011

GTF 2012 - Gdansk Tourism Fairs is the biggest meeting of tourism industry at the brink of the summer season. For years this event has been among the best three tourism fairs in Poland. Every year GTF attracts over 10 thousands visitors from Poland and abroad. They all come to see what have been prepared for them by over 300 exhibitors from all over the world. There were national and regional organisations of tourism promotion, tour operators, travel agents.

Every year GTF runs two competitions for Mercurius Gedanensis Medal and the Best Tourism Promotion 2011. Among the laureates there was Gdansk Tourism Organisation, which was awarded for their mobile tourism app "Gdansk4u mobile" (1st place, Innovative solution in tourism) and for their Sea Battle - The siege of Wis?ouj?cie stronghold (1st place, Tourism Event).

Jury of the contest looked closely at the youngest section of Gdansk Tourist Organization - Gdansk Convention Bureau (GCB) which specialises solely in promoting business tourism , e.g. conferences, congresses. GCB received the first prize, thus achieving first place in Event of the year 2011 category. The jury awarded GCB for attracting to Gda?sk the ICCA Research, Sales & Marketing Programme in 2011.

' The Award is not only a great honour for the whole team of GCB, but also it confirms the understanding of the strategic role of business tourism and its influence on cities and regions' development -  adds Anna Gorska, Gdansk Convention Bureau CEO. - ICCA Research Sales and Marketing Programme 2011 (The event of the year) - was an important moment for us. We've been bidding for the conference twice. The first time we lost with another european city. We analyzed our weaknesses and the following year we submitted better BID. It was successful. We believe hosting ICCA conference had a great promotional impact.'

Gdansk Convention Bureau has also received second Award in the Scientific Publication category for the 2011 Statistic Report -Business tourism Promotion as the trademark of Gdansk and Pomerania. The publication was created in cooperation with University of Gda?sk and Pomeranian conference venues.


ABOUT GDANSK CONVENTION BUREAU:

Gdansk Convention Bureau operates within the framework of Gdansk Tourist Organization, an association of over 110 members, with the City of Gda?sk as its major member. ICCA Member since 2007. Gdansk Convention Bureau's primary objectives are to promote Gdansk and the Region as the conference destination in the international arena and assist organizers in their planning.

Currently one of the major projects carried out by Gda?sk Convention Bureau (GCB) is the promotional campaign 'Business tourism promotion as the trademark of Gdansk and Pomerania'.The project is co-financed from the Regional Operational Programme for Pomorskie Province 2007-2013. The total value of the project is 2 854 704.00 PLN. The amount of financing from EU funds is 2 005 053.00 PLN. The project is planned for three years - until the end of 2011.

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